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Resume

Professional

Profile

 

Visionary Marketing and Communications Strategist with
advanced skills in strategic planning, brand awareness, email campaigns, and project and staff management. Proactive communicator with the ability to establish connections with and between diverse groups of people. Proven success building strategic alliances and key relationships to further organization's mission and exceed goals.

Skills
  • Microsoft Office

  • Canva

  • Zoom Events

  • Constant Contact

  • Adobe Creative Suite

  • Wix Web Design

  • WordPress

  • Slido

  • Social Media Marketing

  • Email Marketing

  • Strategic Planning

  • Public Speaking

  • Culturally Sensitive

  • Leader

 

Work​

experience​
 

Notre Dame Sisters/Notre Dame Housing
Director of Marketing and Communications

December 2023 - Present

​
  • Develop and execute comprehensive social media marketing strategies to increase the organization's online presence and engagement.

  • Produce informative and visually appealing annual reports, showcasing the organization's accomplishments, impact, and financial transparency.

  • Craft and design various marketing materials, including brochures, flyers, and promotional content, to effectively communicate the organization's mission and initiatives.

  • Develop strategic marketing plans yearly that guide the organization's marketing efforts, resulting in increased awareness and support for the Notre Dame Sisters and Notre Dame Housing.

  • Establish and maintain relationships with media outlets, influencers, and key stakeholders to enhance the organization's visibility and reputation.

  • Author donor letters to engage and retain the support of individual and corporate donors, contributing to sustained funding levels.

  • Secure grant funding by crafting proposals and leveraging strong relationships with grant-making organizations.

  • Create and manage email marketing campaigns.

  • Conduct market research and competitor analysis to identify key trends and opportunities.

 
 
Foundation for the Accreditation of Cellular Therapy at UNMC, Education and Training Coordinator

March 2015 - December 2023

​

  • Successfully developed and implemented various social, digital, print, and video marketing strategies to achieve objectives and meet goals.

  • Launched a monthly e-newsletter reaching more than 12,000 readers with tailored content.

  • Wrote various types of presentations for medical professionals, globally.

  • Wrote news articles for FACT's parent scientific partners.

  • Wrote FACT Fourth Edition Inspector Handbook and created a mobile application for the Fourth Edition Inspector Handbook.

  • Wrote a monthly inspector bulletin.

  • Managed one employee. Met weekly to create an environment of clear, open communication, determine goals, and track delegated tasks.

  • Conducted monthly webinars with medical professionals, globally. During my time at FACT, webinar registrations increased by 326%.

  • Trained inspectors during national and international meetings, conferences, and workshops. The inspectorate consists of 350 medical professionals.

  • Developed proposals for areas of process improvement and new initiatives.

  • I revised the entire inspector application process using a complex flowchart created in Visio. Effectively used Gantt charts to manage various projects.

  • Worked well in challenging, fast-paced, high-stress and deadline-oriented environments individually or as part of a team. The medical field of cellular therapy changes rapidly and I was able to adapt accordingly. When the COVID-19 pandemic initially occurred, I quickly pivoted from in-person learning workshops to virtual workshops. I vetted various meeting platforms and changed course swiftly.

​
 
Midland University/Assistant Director of Admissions

​February 2013-July 2014

 

  • Developed and implemented annual admissions plan based upon the needs of Midland University.

  • Connected with, and built relationships with over 500 prospective students, families and colleagues across campus.

  • Managed the territory of Nebraska and all national students. In addition, I managed six admissions counselors.

  • Worked with the Communications Department to assure the proper marketing materials were in place for the Admissions Office. Collaborated with Communications to create targeted marketing materials and assure events and current admissions news was covered.

  • Engaged in public speaking to prospective students and families at various campus events, workshops, college fairs and high school visits.

  • Worked closely and strategized with the Director of Admissions and Vice President of Enrollment to ensure my team was on track to make goal.

 

Midwest Maintenance/Sales Manager

​September 2012-December 2012

 

  • Identified and analyzed customer’s commercial cleaning interests and budget, understanding and anticipating needs and wants and recommending appropriate solutions and products.

  • Built customer relationships based on trust.

  • Prepared and presented sales proposals to decision makers and negotiate purchase agreement.

  • Contacted prospective and existing buyers over the telephone to sell the company’s services.  

  • Identified and drove key areas of new business opportunity in key accounts.

  • Utilized online social media sites to profile organizations and develop leads. 

 

 

Daniel J. Gross Catholic High School/Director of Admissions & Director of Alumni Programs

November 2002-August 2012

 

Director of Admissions

  • Planned marketing strategies for student recruitment  

  • Collected information from personal elementary school visits and analyzed the information from prospective students to find specific trends

  • Organized open house for potential students as well as other special events and programs including four social events per year for incoming students, the 8th grade scholarship & placements exam and registration of new students

  • Interacted with students and their parents through calls, emails and letters as well as follow up of pending admission processes

  • Fielded questions regarding financial aid and helped walk families through the process

  • Personally visited approximately 25 elementary schools in the metro area and gave recruitment presentations to 6-8 graders

Alumni Director

  • Provided strategic direction for the Alumni Program by developing goals and objectives

  • Oversaw the development of marketing and communications plan and related materials

  • Coordinated the publication of alumni magazine Visions, published two times per year

  • Wrote monthly electronic newsletter and sent to all alumni

  • Oversaw all aspects of social media marketing including facebook and twitter

  • Collaborated with the Director of Development to establish potential donors, make appointments, and ask for gifts

  • Organized the alumni portion of the annual fund phone-a-thon

  • Organized and oversee the alumni board

  • Planned alumni events including homecoming weekend events, golf tournament, volleyball tournament and bowling event

  • Planned the biggest fundraiser of the year called CeleBration with attendance of 500 patrons. Established corporate tables, auction items, theme, menu and much more

Additional Responsibilities

  • Established and facilitated an active faith-based leadership group for 9-12 graders. Organized monthly meetings and outside activities to help those in need in need, both in our local and global community

  • Traveled 4 weekends annually to plan and implement a high school retreat held every summer for 2 weeks in Dayton, OH for 100+ students from Marianist high schools across the United States, as well as Puerto Rico and Ireland

  • Coordinated annual service trip for 20+ students every spring on a service trip to build houses with Habitat for Humanity. A few of the places we have been include New Orleans, Laredo, TX, the Mississippi and this spring, the Appalachian Mountains in West Virginia

  • Assisted with our school-wide service projects on an annual basis. 

 

Archdiocese of Omaha/Development Officer

November 2000-November 2002

 

  • Coordinated and facilitated all special events. The Archdiocese of Omaha’s events range anywhere from 2,000 to 3,000 people  

  • Organized the Marketing, Membership, Education and Archdiocesan Committee for Development meetings.

  • Designed and wrote the Archdiocesan written material

  • Managed all marketing during Catholic Schools week  

 

 

CSG Systems, Inc/Marketing Representative

August 1999-November 2000

 

  • Contacted assigned accounts to ensure they were satisfied with our service, participated in problem solving, defined new customer request requirements and helped upsell the customer with any new or existing products or services

  • Created and produced the quarterly newsletter sent to all clients

  • Assisted in the revision of CSG Systems, Inc. and Marketing Services internet site

  • Collaborated with the Marketing Sales Team on various projects and reports 

References

Sandra Koch

Notre Dame Sisters/Notre Dame Housing

​

Email:

dandskoch@gmail.com

​

Phone: 

(402) 669-1567

​

Elizabeth Schow, M.S.C.​

Davidson Fine Arts Magnet School

​

Email:

eschow1@gmail.com

​

Phone: 

(402) 651-5039

​

Vito Piazza

FACT

​

Email:

vitopiazza.vp@gmail.com

Phone: 

(410) 795.7838

Education
University of Nebraska - Omaha
Master's degree - Public Administration and Nonprofit Management
3.885 GPA
 
University of Nebraska- Lincoln 
Bachelor of Arts in English and a minor in Education.

 

University of Nebraska-Omaha
Completed a fundraising management program through UNO in 2002. 
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